Reno Ad Club Wins National Award for Reno-Sparks Gospel Mission Campaign
Atlanta, GA (June 10, 2008) -- Ad2Reno, a young professional communications group in Reno, Nevada, placed first in the annual American Advertising Federation's Ad2 Public Service Competition.
The group designed and implemented a full service integrated marketing campaign for the Reno-Sparks Gospel Mission (RSGM). The campaign titled "What's in a Name?", was based on reclaiming the identity of a person's name instead of their affliction. Along with traditional advertising, the group also distributed name tags throughout the city as well as posted a wall of change in the West Street Plaza for community members to post messages of hope. The group raised $60,000 of in-kind donations.
This is Ad2Reno's first time winning the national award. The club placed third in last years competition. Past public service campaigns include Mothers Against Drunk Driving (MADD), Nevada EcoNet and Court Appointed Special Advocates (CASA).
Ad2 Denver placed second and Ad2 Honolulu placed third.
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About Ad2Reno:
Ad2Reno is an affiliate of the Advertising Association of Northern Nevada (A2N2) in order to allow young advertising professionals a place to grow their careers through annual public service campaign participation and ongoing education. In Ad2Reno, members have the ability to develop lasting professional and personal relationships with other advertising professionals through networking events.
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