sterling doak lives to tell about it
Jun 21, 2008
Jun 19, 2008
Jun 17, 2008
Sales Reps Take Note
Here's worthless sales tactic of the day: stop staying to me, "Your client seemed to really like our product." I know my client probably seemed pretty open to your product. After all, most of my clients, before we got in there and put a proper media plan together, were open to LOTS of products. Client's don't know a good media mix, so they dabble. They hire us for our professional ability to plan and place a good media mix.
So a few things are at play here, the first of which is; they want to stop talking to you and get back to work. So, let them. Call me and sell me your product. The client may sound extremely interested, but ultimately, they just want to get you off the phone, but still act like they are interested in what you have to say... in two minutes or less. Save the pitch for us. Next, saying the client liked the product and your pitch means absolutely nothing to me. The agency needs to review the product, look at it's potential and see if it fits the strategy. Please don't run up on us with, "this is so perfect for them" because you don't know the strategy. Stop. Ask some questions. Then let's work thru the pitch. Lastly, sell us. We love to be sold to. After you have an idea of what our strategy is, really tell us how you think it could work. Get some ideas going. Ask more questions. Be engaging. My number one complaint is lazy salesmanship. An example would be a recent email I got from a radio sales rep. The email didn't have a subject and the body of the text simply read, "Call me, I have an idea." It has dawned on me that the email could have been intended for someone else, but let's assume it was for me. There was no follow up in any way shape or form. Must have been one hell of an idea. That rep dropped a notch in my book. Totally worthless tactic and probably a waste of time if I returned the email.
An agency always wants what's best for our clients. Please respect the fact that we do, in fact, know what is best for their business. Put yourself in our shoes. See the big picture. Ask us a lot of questions. Find the angles. And then sell us. If you want to just check in to see if I'm ready to spend some money with you, you're going to be waiting while your competition is engaging me with better sales tactics.
So a few things are at play here, the first of which is; they want to stop talking to you and get back to work. So, let them. Call me and sell me your product. The client may sound extremely interested, but ultimately, they just want to get you off the phone, but still act like they are interested in what you have to say... in two minutes or less. Save the pitch for us. Next, saying the client liked the product and your pitch means absolutely nothing to me. The agency needs to review the product, look at it's potential and see if it fits the strategy. Please don't run up on us with, "this is so perfect for them" because you don't know the strategy. Stop. Ask some questions. Then let's work thru the pitch. Lastly, sell us. We love to be sold to. After you have an idea of what our strategy is, really tell us how you think it could work. Get some ideas going. Ask more questions. Be engaging. My number one complaint is lazy salesmanship. An example would be a recent email I got from a radio sales rep. The email didn't have a subject and the body of the text simply read, "Call me, I have an idea." It has dawned on me that the email could have been intended for someone else, but let's assume it was for me. There was no follow up in any way shape or form. Must have been one hell of an idea. That rep dropped a notch in my book. Totally worthless tactic and probably a waste of time if I returned the email.
An agency always wants what's best for our clients. Please respect the fact that we do, in fact, know what is best for their business. Put yourself in our shoes. See the big picture. Ask us a lot of questions. Find the angles. And then sell us. If you want to just check in to see if I'm ready to spend some money with you, you're going to be waiting while your competition is engaging me with better sales tactics.
Jun 14, 2008
These bikes are @ Rapscallion...
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The Happening
It ain't happening. Let me just say, this movie had some potential. Had all the classic sort of early 80's horror schtick going, pretty decent plot line and some attractive people. But an hour or better in, we've got no big scare payoffs. More scary innuendo, more goofy character confusion but no little girl shaking in a corner, jump out of your chair, holy S I think I just P'd the seat. Turns out there's no payoff to this cheese flick. Let me reiterate: NO ENDING.
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Sent via BlackBerry by AT&T
Jun 12, 2008
Thursday at a glance
Get thru emails - act, delete, follow up, repeated. I have been keeping up via Blackberry, but need to clean some stuff out. I have a few hundred to plow thru.
Get some housekeeping issues squared away. Book some prod time for a TV spot. Get a proposal done for Reno Harley-Davidson and revise a radio ad. Update the Sparks Farmer's Market social media. Do some other stuff, and so on and so forth.
Eat some sushi with Adam Lapidus. Hell ya!
Finish up desking then ride the bike home before 5. Get in car and cruise over to opening night of Sparks Farmer's Market by 5:30, take some pics from the market and update the Twitter feed. Then bounce over to the Nevada Museum of Art for the AIGA Helvetica screening at 7p. I wish I was strong enough to ride the bike to Sparks and back but I don't think I have the legs yet to make this happen on time.
Finally, home to unwind.
Get some housekeeping issues squared away. Book some prod time for a TV spot. Get a proposal done for Reno Harley-Davidson and revise a radio ad. Update the Sparks Farmer's Market social media. Do some other stuff, and so on and so forth.
Eat some sushi with Adam Lapidus. Hell ya!
Finish up desking then ride the bike home before 5. Get in car and cruise over to opening night of Sparks Farmer's Market by 5:30, take some pics from the market and update the Twitter feed. Then bounce over to the Nevada Museum of Art for the AIGA Helvetica screening at 7p. I wish I was strong enough to ride the bike to Sparks and back but I don't think I have the legs yet to make this happen on time.
Finally, home to unwind.
Jun 10, 2008
Reno Ad Club Wins National Award
Reno Ad Club Wins National Award for Reno-Sparks Gospel Mission Campaign
Atlanta, GA (June 10, 2008) -- Ad2Reno, a young professional communications group in Reno, Nevada, placed first in the annual American Advertising Federation's Ad2 Public Service Competition.
The group designed and implemented a full service integrated marketing campaign for the Reno-Sparks Gospel Mission (RSGM). The campaign titled "What's in a Name?", was based on reclaiming the identity of a person's name instead of their affliction. Along with traditional advertising, the group also distributed name tags throughout the city as well as posted a wall of change in the West Street Plaza for community members to post messages of hope. The group raised $60,000 of in-kind donations.
This is Ad2Reno's first time winning the national award. The club placed third in last years competition. Past public service campaigns include Mothers Against Drunk Driving (MADD), Nevada EcoNet and Court Appointed Special Advocates (CASA).
Ad2 Denver placed second and Ad2 Honolulu placed third.
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About Ad2Reno:
Ad2Reno is an affiliate of the Advertising Association of Northern Nevada (A2N2) in order to allow young advertising professionals a place to grow their careers through annual public service campaign participation and ongoing education. In Ad2Reno, members have the ability to develop lasting professional and personal relationships with other advertising professionals through networking events.
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Atlanta, GA (June 10, 2008) -- Ad2Reno, a young professional communications group in Reno, Nevada, placed first in the annual American Advertising Federation's Ad2 Public Service Competition.
The group designed and implemented a full service integrated marketing campaign for the Reno-Sparks Gospel Mission (RSGM). The campaign titled "What's in a Name?", was based on reclaiming the identity of a person's name instead of their affliction. Along with traditional advertising, the group also distributed name tags throughout the city as well as posted a wall of change in the West Street Plaza for community members to post messages of hope. The group raised $60,000 of in-kind donations.
This is Ad2Reno's first time winning the national award. The club placed third in last years competition. Past public service campaigns include Mothers Against Drunk Driving (MADD), Nevada EcoNet and Court Appointed Special Advocates (CASA).
Ad2 Denver placed second and Ad2 Honolulu placed third.
###
About Ad2Reno:
Ad2Reno is an affiliate of the Advertising Association of Northern Nevada (A2N2) in order to allow young advertising professionals a place to grow their careers through annual public service campaign participation and ongoing education. In Ad2Reno, members have the ability to develop lasting professional and personal relationships with other advertising professionals through networking events.
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Jun 9, 2008
Jun 7, 2008
Turner Field
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Jun 4, 2008
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