| 10Facebooking Is In Your Jeans. Clearly Diesel understands not only impulse buying but also impulse posting. This new interactive kiosk, at a Diesel Store in Spain, facilitates the process: try or buy the stuff, log into Facebook on the kiosk armed with a camera, take a pic of yourself and post to your account....and most importantly, a Diesel logo winds up in the upper right hand corner of every pic. Snap. More > | ||
| 09Africa Scores On Concierge Service. There's no better way to build brand equity than anticipating a customer's needs before they even know they have them. A brilliant job of this is achieved by Africa Talking, a 24/7 concierge service aimed at South Africa's World Cup travelers. Upon arrival at any South African international airport you are given a free Nokia 1208 mobile phone, complete with an Africa Talking SIM card and talktime. The phone also has a GPS nav system so home base knows where you are in case you get lost. Goal! More > | ||
| 08Dude, Where's My Car? Just off the heels of firing Howie Long, Chevy has fired real personality into its Volt car campaign, with... an Android! All jokes aside, this is VERY cool. The new electric car features Android OS and OnStar integration that will allow for voice-activated features and phone-to-car communication. If you have the Android mobile app, you can track your Volt via Google Maps on the phone. More > | ||
| 07Refugee Camps Popping Up In Canada. This very educational installation from our cousins up North is to be commended. Médecins Sans Frontières - an international medical and humanitarian aid organization - is constructing replica refugee camps in major Canadian cities . The tour inside the camp exposes you to the realities of survival in a refugee crisis situation. Staff doctors & nurses guide visitors through a 40 to 60 minute interactive tour of the camp. (Anyone else have Tom Petty in their head?) More > | ||
| 06A Busload Of Birthday Wishes. At first Mukhtar seemed concerned at the trumpet playing the Danish version of Happy Birthday in the back of his bus. But the scowl soon turned to a smile when another passenger filled in on vocals and Mukhtar realized they were singing Happy Birthday to him! Turns out his bosses at Arriva, a Danish bus company, hired a flash mob to pull it off. We applaud this uniquely executed show of employee appreciation. More > | ||
| 05Disney Makes Magic Out Of Home. As augmented reality executions go, this one is right at the top. To promote Disney's new Prince of Persia release, a series of bus shelters were fitted with posters promoting the film. With either an iPhone or Android mobile phone in hand, the poster directs one to watch the movie trailer or play an augmented reality game. We just wonder how many buses have been missed? More > | ||
| 04Airport Overnights Get Upgrade. We thought to ourselves when looking at these sweet airport resting pods, "Really cool concept, but no marketing. Mixed emotions!" Then it occurred to us, "Wait a minute, why isn't someone branding these things?" We think it would be a home run for the likes of any hotel chain, or even an airline. (Hey Branson, we just gave you another Virgin brand. You're welcome. Please send check to...) More > | ||
| 03Hotels.com Puts Travel In The Palm Of Your Hand. The online travel site has created an awesome augmented reality experience on virtualvacay.com. It allows you to explore certain destinations by holding up a special graphic (sheet of paper, or displayed on your phone) in front of your webcam. The graphic then projects a Claymation style 3-D image on whatever you are holding. Sure, you can pull it off on Google Maps, but this is a way more fun, branded experience. More > | ||
| 02Put Your Money Where Your Mouth Is. Burger King locations in Norway are asking fans for their Facebook Fonzereli and in return giving them free burgers. According to the article, "fans" are worth about $3.60 each to the brand. (Yes, read that again.) 10 "Likes" nets you one Salsa Burger at participating locations, some restrictions apply. More > | ||
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sterling doak lives to tell about it
May 21, 2010
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