Get at me!

Number one thing clients want from their agencies: Ideas.
Number one thing agencies want from their sales reps: Ideas.
Number one mistake agencies make: Not meeting with clients enough.
Number one mistake sales... you see where I'm going here Big Bird?

Great article in Media Post today about agencies annoying their clients with new ideas or re-pitching ideas over and over. The only way to get what you want or need is to play the harp, baby. The same is true for sales reps, whether we tell them that or not. One of my favorite sales reps, Ellen Dias from Charter, just dropped by to hand off a personal invite to the Client Appreciation Golf Day May 8th... checking the schedule... free! Anyway, in good form, she also brought by a package that we've flatly rejected several times. Except this time, we are pitching a new client and there are some elements to this package, with a bit of tweaking, that could be absolutely fucking brilliant for my soon to be happy as hell new client - as soon as they shake off the discount priced agencies who try to undercut our strategies by selling themselves as a commodity - and be one of the tipping points to make these folks see the light of day. Now, the point of all this is directed at everyone who has to sell, pitch and win: get in there and churn the butter. If you are in sales, get in that agency with those packages and sell it, maybe in a different way with a new angle. If you are an agency, keep showing up at your clients office with new strategies and tactics, play the harp, maybe play a new tune with it. Eventually, the magic happens and everyone's singing and clinking glasses to the tune.

Break out the harp, bring the pitch and get at me!