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The blog. It's been mistreated and left to tarnish outside like a tricycle through months of winter storms. Well, I am going to jump back on the tricycle. Not sure if I'll be peddling like hell unless I get some WD-40 on this sucker but, hey, just hang tight. Pretty soon we'll be screaming down the driveway so fast our knees will be hitting our elbows.

Maybe I'll start a neighborhood gang. With tricycles. Fuck ya.

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Did this dude just did this?

HangTen 181

10Facebooking Is In Your Jeans. Clearly Diesel understands not only impulse buying but also impulse posting. This new interactive kiosk, at a Diesel Store in Spain, facilitates the process: try or buy the stuff, log into Facebook on the kiosk armed with a camera, take a pic of yourself and post to your account....and most importantly, a Diesel logo winds up in the upper right hand corner of every pic. Snap. More >

09Africa Scores On Concierge Service. There's no better way to build brand equity than anticipating a customer's needs before they even know they have them. A brilliant job of this is achieved by Africa Talking, a 24/7 concierge service aimed at South Africa's World Cup travelers. Upon arrival at any South African international airport you are given a free Nokia 1208 mobile phone, complete with an Africa Talking SIM card and talktime. The phone also has a GPS nav system so home base knows where you are in case you get lost. Goal! More >

08Dude, Where's My Car? Just off the heels of firing Howie Long, Chevy has fired real personality into its Volt car campaign, with... an Android! All jokes aside, this is VERY cool. The new electric car features Android OS and OnStar integration that will allow for voice-activated features and phone-to-car communication. If you have the Android mobile app, you can track your Volt via Google Maps on the phone. More >

07Refugee Camps Popping Up In Canada. This very educational installation from our cousins up North is to be commended. Médecins Sans Frontières - an international medical and humanitarian aid organization - is constructing replica refugee camps in major Canadian cities . The tour inside the camp exposes you to the realities of survival in a refugee crisis situation. Staff doctors & nurses guide visitors through a 40 to 60 minute interactive tour of the camp. (Anyone else have Tom Petty in their head?) More >

06A Busload Of Birthday Wishes. At first Mukhtar seemed concerned at the trumpet playing the Danish version of Happy Birthday in the back of his bus. But the scowl soon turned to a smile when another passenger filled in on vocals and Mukhtar realized they were singing Happy Birthday to him! Turns out his bosses at Arriva, a Danish bus company, hired a flash mob to pull it off. We applaud this uniquely executed show of employee appreciation. More >

05Disney Makes Magic Out Of Home. As augmented reality executions go, this one is right at the top. To promote Disney's new Prince of Persia release, a series of bus shelters were fitted with posters promoting the film. With either an iPhone or Android mobile phone in hand, the poster directs one to watch the movie trailer or play an augmented reality game. We just wonder how many buses have been missed? More >

04Airport Overnights Get Upgrade. We thought to ourselves when looking at these sweet airport resting pods, "Really cool concept, but no marketing. Mixed emotions!" Then it occurred to us, "Wait a minute, why isn't someone branding these things?" We think it would be a home run for the likes of any hotel chain, or even an airline. (Hey Branson, we just gave you another Virgin brand. You're welcome. Please send check to...) More >

03Hotels.com Puts Travel In The Palm Of Your Hand. The online travel site has created an awesome augmented reality experience on virtualvacay.com. It allows you to explore certain destinations by holding up a special graphic (sheet of paper, or displayed on your phone) in front of your webcam. The graphic then projects a Claymation style 3-D image on whatever you are holding. Sure, you can pull it off on Google Maps, but this is a way more fun, branded experience. More >

02Put Your Money Where Your Mouth Is. Burger King locations in Norway are asking fans for their Facebook Fonzereli and in return giving them free burgers. According to the article, "fans" are worth about $3.60 each to the brand. (Yes, read that again.) 10 "Likes" nets you one Salsa Burger at participating locations, some restrictions apply. More >

01Team Lance Peddles For The Cure. Team Livestrong continues to surprise us with their dedication to social media executions. We've followed Lance for some time on Twitter and admire his dedication to tribe building. The org's latest campaign, RIDE FOR LIVESTRONG, is a virtual cycling event which leverages a participant's network of friends and family to "cheer" for them on their individual race page. More >

Corporate reputation in the social world

Check out this SlideShare Presentation:

Corporate reputation in the social world

View more presentations from Tamera Kremer.

Broncos crush Chargers

I'm 3-0 watching Denver away games. Genie status.

Holt talks Red Sox

It's on!

Steele Canyon Golf Club

Hard!

Ernie says, "Go 3D on 'em."

Pads Cards Part 2

Still getting it handed to us. But my tan is luxurious.

Pads vs Cards

I may stay longer than the Padres tonight.

At Method

Editing CG in Santa Monica with Mike.

Sunset at Bird Rock

Beachy picnic

Scheib Happens

We, here at Fishtank, recently launched this campaign for Earl Scheib, a national paint and body biz. Needless to say, we're all happy little fishies over here - this campaign was on strategy and gets Scheib's message across in a way that creatively hits home. You don't have to think about this one, it's obvious and true. That's why it works. It's why Jerry Seinfeld works - we can all relate. And when a brand relates, it invites.

Now, I'd love to say I hope Scheib never happens to you... but, well, if it does. Give my client a call and next time choose a bar closer to the edge of town.

Padres Dodgers

Thanks Sony

Vegas

Poolio 1

Vegas

Skizzie

Vegas

Poolio 1

Silence Is Sound Film Trailer

Silence Is Sound - Documentary Trailer from The Practitioner on Vimeo.

Office Space: A place for distraction

Don't know about you but I find that if there is a specific labor
intensive task I need to complete to get my day in track, I am failing
to get it done when I show up to work. I have now resorted to waking
up a bit earlier and working from home for an hour or more and finding
that I am setting my day up for success by getting a task ahead or
complete, or simply getting ahead on email and calendar.

Bottom line, the office is a collaborative atmosphere that is ripe
with ideas and strategy building. But when you need to get down and
dirty, sometimes there's no place like the quiet, focused atmosphere
of home.

It's not about getting in early, it's about being effective.

Sterling Doak
Head of Brandology
Fishtank Brand Advertising

Sent from my Fisheye Phone
(please excuse my typos)

Brand Development Immersion

Doing some research for a new biz pitch I came across a proposal from another agency - a fairly large one, different client. Anyway, I am looking at their timing for brand dev stuff and Phase 1 is Immersion. Now, maybe it's just me but before this proposal is out of the gate, it already blows it with Phase 1. Immersion... review existing research, market trends, competitive landscape, bla, bla, bla. This is immersion? That's like asking someone to tell you a little bit about themselves and then immediately cut them off and start making assumptions about them by their appearance and what you already know about them. But is that really them? No, you need to immerse yourself before you know someone. So what the hell does the "competitive landscape" have to do with immersing yourself in a client's brand during Phase 1!

You can't know anything about a brand until you immerse yourself in the organization. Brand dev starts from the inside out and as this proposal is sitting on my desk - this very, very expensive proposal - there is zero mention of actually walking in the shoes of the business. Never mind consumer insight... where's the insight of the employee, the manager, the CEO?

Every brand has personality. It has a life force. A magnetism. So, find it by immersing yourself in the brand and then telling it's story from the inside out. Don't be like the big agency here who is going to rely on the outside world to tell this brand who they are. They already know. Shut up and let them tell you a little bit about themselves.

Uncle Steve

in Santa Fe

good print ad

still, my best work to date

Petco Park

It's an SF night in SD - cold and cloudy.

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